ROCKFORD, Ill. (WIFR) – Black Friday, traditionally the single busiest shopping day of the year, will look a bit different in 2020. Instead of setting the alarm to brave crowds live in stores for deeply discounted items, dedicated shoppers will be looking for deals online.
Fears of the pandemic and even tighter business restrictions and challenges in Illinois will make shopping online and gift cards, etc., more popular than ever. This year, retailers, both brick and mortar and online, ramped up early sales efforts to attract shoppers. Still, consumers surveyed said they will be looking for Black Friday and Cyber Monday special deals being offered.
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According to the National Retail Federation, people are predicted to spend just under $1,000 this holiday season on gifts. With the unpredictability of the COVID-19 pandemic, recent new Illinois guidelines, this amount is slightly less than the 2019 holiday season.
- Do your research. Read product reviews on extremely discounted items. It could be a cheaper model or brand advertised, and not what was expected. Check BBB.org for Business Profiles for ratings and reviews of the stores to see who you are dealing with and read what other customers’ have experienced.
- Make the most of Black Friday deals.