Posted on: November 20, 2020 Posted by: admin Comments: 0

Breaking barriers

As agencies work to diversify their ranks, many have committed to leveling the playing field and breaking down barriers in the hiring and recruitment process for people from underrepresented communities. As a first step in that commitment, several agencies have recently launched scholarships for diverse college students and aspiring ad professionals.

Martin Sorrell’s S4 Capital announced a fellowship program, through which it’s seeking U.S. graduates from Black colleges and universities “who boldly question the status quo and rip up the rulebook when confronted with challenges.” The four-year program will offer fellows “an in-depth look at the work S4 Capital does,” apprenticeships with one of the company’s eight global leaders and opportunities to work on live client assignments.

Deutsch New York partnered with the School of Visual Arts to launch Fund the Change, a scholarship that will award two incoming freshman students in the BFA Design or BFA Advertising programs each $10,000 per year, totaling $40,000 per student. Fund the Change will also provide its recipients, from underrepresented backgrounds, year-round mentorship opportunities and paid summer internships at Deutsch New York, the agency says. The deadline to apply is Feb. 1.

Austin Williams, a full-service agency, teamed up with Molloy College and St. Joseph’s College to create a new scholarship program for students of color. Once implemented, it will cover the $100,000 four-year tuition cost for eight students at either college. The program will also provide those students with paid internships at Austin Williams in their junior and senior years.